We had the opportunity to first unveil the KOR ONE at last month's Serious Play Conference at the Art Center College of Design.
by Eric Barnes on June 29, 2008Great products last a lifetime. Design factors more heavily in the life-cycle of product than most realize.
by Eric Barnes on June 19, 2008What began in 2004 with my personal disappointment with reusable water bottle choices has blossomed today into KOR Water, a company with a passionate drive to provide personal and sustainable hydration solutions.
by Eric Barnes on June 16, 2008In the medical community, they call it the "placebo effect", whereby patients given a bogus drug (they believe is the real thing) will exhibit similar reactions to what the real drug would induce.
by Eric Barnes on June 10, 2008