We had the opportunity to first unveil the KOR ONE at last month’s Serious Play Conference at the Art Center College of Design. Every two years, the Art Center gathers top designers from around the world to get together for an amazing three days of speakers, education and play. It was a real [...]
Great products last a lifetime. Design factors more heavily in the life-cycle of product than most realize. Typically, good product design has focused on the performance aspects without much regard to design appearance. Aesthetic and industrial design, when met with innovation and craftsmanship, propels a product to live longer and not be [...]
What began in 2004 with my personal disappointment with reusable water bottle choices has blossomed today into KOR Water, a company with a passionate drive to provide personal and sustainable hydration solutions. It’s a been a long 3 years to get to this day, but we’re only at the starting line. Today [...]
In the medical community, they call it the “placebo effect”, whereby patients given a bogus drug (they believe is the real thing) will exhibit similar reactions to what the real drug would induce. Marketers have always been masters of the placebo effect, but perhaps the greatest head fake in the world belongs to the [...]