Water Drops is the blog for KOR Water and is focused on issues relating to personal, sustainable hydration. We believe passionately in the importance of clean water to human health and to the health of our planet, and in the power of design to inspire and motivate. Over the past 30 years, Americans (as well as many international consumers) have transitioned from drinking tap water to the unsustainable practice of drinking bottled water. We drink bottled water not only for its convenience and taste, but also for the perceived lifestyle associations. Asking consumers to switch back to tap water, while noble and legitimate, will not provide an effective alternative to turn back the clock on bottled water. KOR believes change requires a complete redesign of the water experience that is concurrently sustainable and appealing to consumer lifestyles - something we call Water ReDesigned.