Customers frequently ask us how they can get great tasting, healthy and sustainably-sourced water into their KORs. We usually tell them to “go back to the tap.” But there’s another, even more sustainable, option for high quality water: Rain! It sounds impractical until you realize that there’s a growing rainwater harvesting movement that seeks to [...]
Bottled Water Looks in the Mirror (and Doesn’t Like What it Sees)
19 Nov
Posted by Eric as Health, News, Sustainability, Videos
It’s official. The backlash against bottled water has finally “tipped” as Kim Jeffrey, the CEO of Nestle Waters, which controls 35% of the market, acknowledges his company’s damage to the environment. His honesty is commendable. Unfortunately for Nestle Water and peers, bottled water has become the new “cigarettes” - a disdainful bad habit.
We recently attended the New York premiere of FLOW (for the Love of Water), a terrific new documentary about the science, economics and politics of water. The film opens with a quote from the poet W.H. Auden that says it all: “Thousands have lived without love, but none without water.” From there we embark on [...]
Everything You Always Wanted to Know about Wetlands, but Were Afraid to Ask
20 Aug
Posted by Paul as Health, Sustainability
While we here in California suffer from our worst drought in years, residents of the Midwest face a different set of water issues. We recently got a firsthand view of these from our friends at the Chicago-based Wetlands Initiative. As John Sentell, TWI’s Executive Vice President explains, “Wetlands play an important role in healthy ecosystems [...]
“S.E.T.” Standards - Sustainable, Ethical and Transparent
05 Aug
Posted by Eric as Sustainability, kor water
I just returned from our Nypro, ISO-14001 certified production plant in Monterrey, Mexico as we get ready to launch production of the KOR ONE. Pictured with me above is Jon Rolland (right), Global Program Manager for Massachusetts, US-based Nypro.
As a new company, our team at KOR Water has incorporated what we call “SET” Standards. That [...]
Bottled water gets lots of attention about its contribution to landfill waste, but its “out-of-sight, out-of-mind” status plays another role in our ocean. Awareness and concern is growing about the Great Pacific Garbage Patch thanks to a flurry of online media and videos about the mess. In case you missed it, the Great [...]
In the medical community, they call it the “placebo effect”, whereby patients given a bogus drug (they believe is the real thing) will exhibit similar reactions to what the real drug would induce. Marketers have always been masters of the placebo effect, but perhaps the greatest head fake in the world belongs to the [...]