Bottled Water Looks in the Mirror (and Doesn’t Like What it Sees)
19 Nov
Posted by Eric as Health, News, Sustainability, Videos
It’s official. The backlash against bottled water has finally “tipped” as Kim Jeffrey, the CEO of Nestle Waters, which controls 35% of the market, acknowledges his company’s damage to the environment. His honesty is commendable. Unfortunately for Nestle Water and peers, bottled water has become the new “cigarettes” - a disdainful bad habit.
Well, the wait is finally over. We officially started shipping out the KOR ONE to all the loyal folks who have been waiting for one of their own. If you followed the saga of our launch on this blog, you are no doubt aware that the ride was a bit bumpy. But we’re happy [...]
KOR recently had the chance to tell our story at the annual, National Conference of the IDSA (Industrial Designers Society of America) which was themed “Polar Opposites”. If there were ever a “polar opposite”, it has to be bottled water and the environment.
Bottled water gets lots of attention about its contribution to landfill waste, but its “out-of-sight, out-of-mind” status plays another role in our ocean. Awareness and concern is growing about the Great Pacific Garbage Patch thanks to a flurry of online media and videos about the mess. In case you missed it, the Great [...]