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The KOR team converged on Salt Lake City this for the Outdoor Retailer Winter Market. Despite the brutal economy, the Outdoor market seem to keeping a stiff upper lip and forging ahead. KOR continues to add new retail partners and we’re building a tribe of KOR sales reps. We partied with our killer PR peeps over at Denny, Ink, enjoyed a presentation on “The Last Polar Bear” (buy here) hosted by National Geographic Adventure Magazine, and even squeezed in a sold-out performance by the-next-big-star-to-hit-the-US, Adele. Throughout the OR show, the KOR ONE was casting a big shadow in what continues to be a sea of sameness as companies far and wide “ambulance chase” their way over to the reusable bottle category:
BPA-Free? Check!
Saving the earth? Check!
Uninspired design? Check!
and finally….
Just started thinking about this market? You betcha!
