It’s official. The backlash against bottled water has finally “tipped” as Kim Jeffrey, the CEO of Nestle Waters, which controls 35% of the market, acknowledges his company’s damage to the environment. His honesty is commendable. Unfortunately for Nestle Water and peers, bottled water has become the new “cigarettes” – a disdainful bad habit.
Bottled Water Looks in the Mirror (and Doesn't Like What it Sees)
Eric is the Founder and CEO of KOR Water. Believe it or not, he was born 70% water (though some of that water has evaporated to make room for other stuff :) Eric can be reached at .
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